With a new master plan and broadcasting center, one of the world’s oldest media areas in central Berlin will become a state-of-the-art campus equipped to handle 21st century media production. Vilhelm Lauritzen Architects has been selected from 96 international applicants to submit competition proposals.
One of the world’s oldest media areas are located at the end of Berlin’s famous Kaiserdamm. Here, the German media house RBB, part of the ARD, still to this day provides news and entertainment to millions of viewers and listeners. Now a new master plan of 40,000 m2 and a broadcasting house of 20,000 m2 will transform the 100-year-old area into a modern, network-based media and cultural campus equiooed to handle the digital age and thes new production collaborations of the media industry.
Among 96 international applicants, Vilhelm Lauritzen Architects in collaboration with German Blauraum has been prequalified in a field with 14 other international design studios. Vilhelm Lauritzen Architects is known for their work on large, complex buildings such as hospitals, airports and broadcasting houses, including Russian NTV in Moscow and DR Byen, which were won in an international competition in 2001.
Thomas West Jensen, partner in Vilhelm Lauritzen Architects says; “The goal is to create a media campus of the future. This new media house will respectfully join together the area and create a buzzing media and cultural center not only suited to its time, but preceeding it through functionality and design.”
The area is bounded on both sides by two major roads starting from Theodor-Heuss Platz.